NTT DATA Focus

What is "efficient" collaboration for social systems?

We use various services without even realizing it. For example, when it comes to smartphones, you likely have numerous apps installed for different situations. In terms of payment services, there are transportation tap-to-pay cards (IC cards), QR code payments, credit cards, and many other payment services. Each of these services forms its own economic zone, or ecosystem. The focus of this paper is not on the "strongest payment system" or the "most powerful payment system", but rather on "How can we achieve efficient cooperation between these services?", "How can the services we use in our daily lives be linked?" and "What are the benefits of collaboration?"

March 19, 2026: Global

Innovation

Smell Digitization Opening Up New Businesses

Vision and hearing are being digitized, and video content and music content are becoming big businesses. On the other hand, among the five human senses, the sense of smell is the least digitized. The smell related market is said to be worth over 200 trillion yen worldwide, but digitization businesses now account for a small part of that. We are conducting joint research by combining the world's first technology for quantifying smells with NTT DATA's quantum computing technology. We introduce our efforts, results, and future prospects. We are planning to hold a demonstration at the Osaka Kansai Expo, where you can experiencethe future of smell digitization.

March 11, 2026: Global

Innovation

Robot Automatically Detects Abnormal Factory Noise and Its Source Direction

NTT DATA is working to replace human sensory inspection of factory equipment with robots. Using AI and sensing technology, these robots can autonomously patrol multiple pieces of equipment and detect anomalies through data analysis. This article presents a case study of acoustic analysis using real-time acoustic detection and localization technology.

December 16, 2025: Global

Innovation

Transforming Materials Development Through Data Analytics:

In this article, we introduce an overview of Materials Informatics-a rapidly emerging field that is drawing increasing attention-and highlighting NTT DATA's initiatives in this area.

November 21, 2025: Global

Innovation

Synthetic data for better, cost-efficient satellite data-based AI models

This article presents the results of the first stage of collaboration between the Innovation Center of NTT DATA and Bifrost AI with the purpose of tackling various challenges that arise in the development of AI using satellite data - both a growing need among our clients and a promising technology crossover that will open a sleuth of innovation opportunities in the near future.

October 23, 2025: Global

Innovation

Innovation Through Connection: From Systems to Society

The biggest challenge in technology today is not invention, but integration. At NTT DATA Group, "connection" is our guiding principle; linking systems, people, and ideas to create meaningful change.

October 21, 2025: Global

Innovation

What Makes IOWN So Impressive?

IOWN (Innovative Optical and Wireless Network) is NTT's vision for next-generation communication and computing, built on light-based technology to achieve ultra-low power consumption, massive capacity, and minimal latency. This blog introduces IOWN's three core technologies, APN, PEC, and DCI, explains the breakthroughs that enable them, and explores real-world applications from long-distance data center interconnects to remote robot operations. With the potential to cut AI-related energy use dramatically and enable real-time processing of massive datasets, IOWN lays the groundwork for advanced systems like Digital Twin Computing and a more efficient, connected future.

October 2, 2025: Global

Innovation

Responsible innovation starts with bold modernization: Spotlight on manufacturing

Not long ago, I sat down with a senior executive at the world's largest soft-drink maker to chat about the future of manufacturing. More specifically, what it takes to modernize a global production and supply operation, spanning legacy plants, evolving customer demands and a digital workforce that's still finding its footing.

September 18, 2025: Global

Data & Artificial Intelligence Innovation

Digital Twin-Enabled Microfactory: Revolutionizing Smart Manufacturing

NTT DATA, in collaboration with the Digital Twin Consortium, has introduced the Digital Twin-Enabled Microfactory, a modular and scalable innovation for smart manufacturing. It integrates IoT, AI, real-time data, 3D visualization, and computer vision to optimize production.

July 9, 2025: Global

Innovation

A Global Team Established to Coordinate the Data Space Across Countries and Regions and to Create New Businesses

NTT DATA Group Corporation, NTT DATA Japan, and NTT DATA, Inc. (collectively, the "NTT DATA Group Corporation") formed a global team on March 10, 2025, with members from Japan, Spain, Romania, Germany, Luxembourg, Italy, countries in Latin America, the United Kingdom, and other regions, to strengthen activities at the global level. By leveraging global interoperability expertise, the team aims to co-create business markets and drive innovation across industries-targeting 200 trained experts and approximately 50 billion yen in sales by 2030.

June 26, 2025: Global

Innovation

How Toyota Boshoku Unified Digital Transformation Initiatives Through the Human Factor

Toyota Boshoku, a supplier of automotive interior systems, is accelerating its efforts to foster a culture of digital transformation (DX) and drive awareness of these reforms from management to the front line. It has worked with NTT DATA Tokai, NTT DATA, and the NTT DATA Group to turn these initiatives into reality. This discussion covers key points involved in transforming employee mindsets while setting out a vision for business reform using advanced technologies.

June 11, 2025: Japan

Innovation

How GenAI boosts CX Design: Creating a Global Promotion for Expo 2025

NTT Group's Dynamic Infinity is a global promotion for Expo 2025 Osaka, Kansai, Japan showcasing a future where its technology seamlessly integrates with daily life. Using generative AI, participants actively shape and experience future scenarios. Developed with Tangity and NTT DATA, the project merges technology and design to create an interactive vision of tomorrow. This behind-the-scenes look explores the journey from concept to execution, detailing how the team brought this ambitious initiative to life.

March 24, 2025: Global

Innovation

NTT DATA Focus

Pick Up

"Is your factory/building really safe?"

Trust at the speed of AI: Building a cybersecurity strategy for AI